Temple-Inland Rejects International Paper’s Hostile Bid
Temple-Inland Inc.’s board unanimously rejected International Paper Co.’s $3.3 billion hostile takeover bid, saying that it “grossly undervalues” Temple-Inland and urged holders not to tender their shares. Temple-Inland’s refusal to support the offer wasn’t surprising. The cardboard-box maker rejected the same offer in June when International Paper proposed the deal on an informal basis. “The [...]
Psychographic targeting in B2B marketing
There are so many ways to segment an audience and target your messages – by job title, industry, seniority, behaviour… But there’s an important dimension that’s often ignored by B2B marketers: psychographics. How different prospects feel about things can guide your segmentation, offers and creative. The trick is to find ways to get your psychographic [...]
Oppenheimer sued for $1.8 billion in improper loans
– A group of lenders sued OppenheimerFunds Inc, an investment subsidiary and an advisory company, accusing it of wrongfully procuring $1.8 billion in loans from March 2006 to September 2007 to buy investments that were too risky to meet lending agreements. The plaintiffs, in a suit filed Friday in the New York State Supreme Court, [...]
Pacific to build power plant at DeGrussa
Pacific Energy has been appointed to build, own and maintain a power station for Sandfire Resources’ DeGrussa copper gold project. Pacific announced today that its subsidiary, Kalgoorlie Power Systems, had won a seven-year contract to build and maintain a 20 megawatt power facility at DeGrussa, which is located around 170 kilometres north of Meekatharra. The [...]
Energy stocks, NewsCorp, drag on shares
The Australian share market rebuffed positive offshore leads to finish slightly lower as losses in energy and financial stocks and heavy falls in News Corporation weighed on a benign market. At 1615 AEST, the benchmark S&P/ASX200 index was down 1.5 points, or 0.03 per cent, at 4,472 points, while the broader All Ordinaries index was [...]
15 posts on using online video
We have just released our Online Video Best Practice Guide, which provides valuable advice on using video for sales and marketing. To coincide with the new report, I’ve compiled a list of articles on online video from the blog… Online video stats Online video ads can boost purchase intent Video ads are highly effective brand-building [...]
Barclays appeals $4 billion owed to Lehman trustee
– Barclays Plc is appealing a judge’s ruling that handed the trustee for Lehman Brothers Holdings Inc’s brokerage arm about $4 billion related to the rushed purchase of the failed investment bank’s North American business. In court papers filed Friday, Barclays said it will appeal to Manhattan federal court the ruling reached by Judge James [...]